Mario Muñoz is a director who turns his creativity into ideas for advertising, film, and animation. He founded Voces Imaginarias in 1997, through which he has produced successful and award-winning campaigns for some of the most important clients and agencies in Mexico and around the world.

His two feature films, Bajo la Sal, produced by Warner Brothers and premiered at the Morelia International Film Festival, and Los Minutos Negros, have received awards and selections at festivals around the world.

In 2024, he directed the first documentary for Fundación Teletón titled No lo Cambiaría, as well as the campaign Tenemos que Hablar for Fundación Freedom, which was part of the official selection at the prestigious Annecy Animation Festival in 2025.

Carmen Valdivia is a producer specialized in the development, operations, and production of commercials and short films. In 2018, she took on the role of Head of Production at Voces Imaginarias and currently serves as a partner of the company and Managing Director.

She has participated in projects for various national and international brands, including BBVA, Coca-Cola, Televisa, Ford, Unilever, Kellogg’s, McDonald’s, PepsiCo, P&G, Nissan, Banamex, and Coppel, as well as projects for different foundations such as Fundación Teletón, Freedom, and Fundación Televisa.